Analytics Overview
Your data, one screen, no BI tool required.
What changes when you build this
The gaps you're living with today,
and what this tool fixes.
Problems
- Campaign performance is split across 3+ platforms with conflicting attribution models — the same conversion gets counted twice depending on which tab you check
- Weekly reporting consumes 20+ minutes per channel just assembling the data before any analysis starts
- Spend pacing problems surface 3+ days late because no one has a unified alert watching all channels at once
- Campaign handoffs lose ownership context when content and paid teams operate from different dashboards
- Optimization decisions rely on week-old exports instead of live data, so the team is always reacting
Solutions
- One dashboard pulls all channel feeds with consistent attribution applied at ingest, not per analyst
- Reporting starts with analysis because assembly is automated — open the dashboard and the data is already there
- Pacing and conversion anomalies trigger alerts as they happen, not when someone notices the monthly summary
- Each campaign record carries its owner, status, and handoff history so context never gets lost between teams
- Live conversion views replace static exports — decisions are made on data from today, not last Thursday
Mistakes to avoid
These are the failure patterns teams hit most often
when building this.
Inconsistent campaign namingFix: Enforce a naming schema at ingest — campaigns that don't match the pattern get flagged before they pollute reports.
Inconsistent campaign naming
Fix:Enforce a naming schema at ingest — campaigns that don't match the pattern get flagged before they pollute reports.
Broken UTM attributionFix: Validate UTM completeness at launch; any campaign missing required parameters surfaces in a pre-launch QA view.
Broken UTM attribution
Fix:Validate UTM completeness at launch; any campaign missing required parameters surfaces in a pre-launch QA view.
Late pacing responseFix: Set daily variance alerts per channel so pacing issues trigger a notification within 24 hours, not at month-end.
Late pacing response
Fix:Set daily variance alerts per channel so pacing issues trigger a notification within 24 hours, not at month-end.
Handoff ownership lossFix: Track owner transitions and approval states on the campaign record itself so context doesn't live in Slack threads.
Handoff ownership loss
Fix:Track owner transitions and approval states on the campaign record itself so context doesn't live in Slack threads.
Static reporting habitFix: Move recurring reports to live saved views — if the team opens a dashboard instead of exporting a sheet, the data stays current.
Static reporting habit
Fix:Move recurring reports to live saved views — if the team opens a dashboard instead of exporting a sheet, the data stays current.