Analytics Overview
Your data, one screen, no BI tool required.
What changes when you build this
The gaps you're living with today,
and what this tool fixes.
Problems
- Campaign performance is split across 3+ platforms with conflicting attribution models — the same conversion gets counted twice depending on which tab you check
- Weekly reporting consumes 20+ minutes per channel just assembling the data before any analysis starts
- Spend pacing problems surface 3+ days late because no one has a unified alert watching all channels at once
- Campaign handoffs lose ownership context when content and paid teams operate from different dashboards
- Optimization decisions rely on week-old exports instead of live data, so the team is always reacting
Solutions
- One dashboard pulls all channel feeds with consistent attribution applied at ingest, not per analyst
- Reporting starts with analysis because assembly is automated — open the dashboard and the data is already there
- Pacing and conversion anomalies trigger alerts as they happen, not when someone notices the monthly summary
- Each campaign record carries its owner, status, and handoff history so context never gets lost between teams
- Live conversion views replace static exports — decisions are made on data from today, not last Thursday
What the data model looks like
Refine generates this table structure from your
prompt. Edit columns, types, and relationships after.
100%
Mistakes to avoid
These are the failure patterns teams hit most often
when building this.
Inconsistent campaign namingFix: Enforce a naming schema at ingest — campaigns that don't match the pattern get flagged before they pollute reports.
Inconsistent campaign naming
Fix:Enforce a naming schema at ingest — campaigns that don't match the pattern get flagged before they pollute reports.
Broken UTM attributionFix: Validate UTM completeness at launch; any campaign missing required parameters surfaces in a pre-launch QA view.
Broken UTM attribution
Fix:Validate UTM completeness at launch; any campaign missing required parameters surfaces in a pre-launch QA view.
Late pacing responseFix: Set daily variance alerts per channel so pacing issues trigger a notification within 24 hours, not at month-end.
Late pacing response
Fix:Set daily variance alerts per channel so pacing issues trigger a notification within 24 hours, not at month-end.
Handoff ownership lossFix: Track owner transitions and approval states on the campaign record itself so context doesn't live in Slack threads.
Handoff ownership loss
Fix:Track owner transitions and approval states on the campaign record itself so context doesn't live in Slack threads.
Static reporting habitFix: Move recurring reports to live saved views — if the team opens a dashboard instead of exporting a sheet, the data stays current.
Static reporting habit
Fix:Move recurring reports to live saved views — if the team opens a dashboard instead of exporting a sheet, the data stays current.