Campaign Dashboard
Your campaigns, your attribution model.
What changes when you build this
The gaps you're living with today,
and what this tool fixes.
Problems
- Performance data lives across GA4, Meta Ads, LinkedIn, and a spreadsheet — none of them agree on conversions
- Weekly reporting burns 20+ minutes per channel before any analysis can happen
- Spend pacing problems surface 3+ days late because no one is watching daily variance
- Campaign handoffs between content and paid teams lose ownership context and approval state
- Optimization calls get made on week-old CSV exports instead of live numbers
Solutions
- One dashboard pulls all channel feeds with consistent attribution logic applied at ingest
- Reporting opens on live data — analysis starts immediately, no assembly required
- Pacing and conversion anomalies trigger alerts the same day variance appears
- Owner and approval state travel with each campaign record through build, launch, and optimization
- Saved views with live queries replace recurring manual exports
Mistakes to avoid
These are the failure patterns teams hit most often
when building this.
Inconsistent campaign namingFix: Enforce a campaign naming schema at ingest — reject records that don't match the pattern before they enter the table.
Inconsistent campaign naming
Fix:Enforce a campaign naming schema at ingest — reject records that don't match the pattern before they enter the table.
Broken UTM attributionFix: Validate UTM completeness on every campaign record before launch; surface a warning in the dashboard if source or medium is missing.
Broken UTM attribution
Fix:Validate UTM completeness on every campaign record before launch; surface a warning in the dashboard if source or medium is missing.
Late pacing responseFix: Alert on daily spend variance by channel and objective — catching a 20% over-pace on day 3 is fixable; catching it on day 28 is not.
Late pacing response
Fix:Alert on daily spend variance by channel and objective — catching a 20% over-pace on day 3 is fixable; catching it on day 28 is not.
Handoff confusion between teamsFix: Track owner transitions and approval states in a single campaign record so content and paid teams share one source of truth.
Handoff confusion between teams
Fix:Track owner transitions and approval states in a single campaign record so content and paid teams share one source of truth.
Static recurring reportsFix: Replace any report generated by exporting and reformatting with a saved live view — if the query runs automatically, the report is always current.
Static recurring reports
Fix:Replace any report generated by exporting and reformatting with a saved live view — if the query runs automatically, the report is always current.