Partner Channel Dashboard
Stop chasing partner updates across email threads and shared drives.
What changes when you build this
The gaps you're living with today,
and what this tool fixes.
Problems
- Partners register deals via email or a shared form, and 30% of registrations sit unreviewed for 5+ days
- Channel managers track partner performance in spreadsheets that go stale within a week
- Co-sell deals lack visibility — direct reps don't know a partner is already working an account
- Partner tier status and MDF allocation decisions rely on manually compiled quarterly reports
- Deal conflicts between partners surface late, after both have invested weeks in the same account
Solutions
- One registration queue where every submitted deal gets routed, reviewed, and time-stamped automatically
- Partner scorecards update in real time — revenue contribution, win rate, and deal velocity per partner
- Co-sell pipeline is visible to both channel managers and direct reps, eliminating account conflicts early
- Tier qualification and MDF spend tracked against thresholds so decisions happen on data, not gut feel
- Conflict detection flags duplicate accounts across partners before anyone wastes a quarter
What the data model looks like
Refine generates this table structure from your
prompt. Edit columns, types, and relationships after.
100%
Mistakes to avoid
These are the failure patterns teams hit most often
when building this.
Unreviewed registrations pile upFix: Set a 48-hour SLA on registration review and auto-escalate to VP if breached.
Unreviewed registrations pile up
Fix:Set a 48-hour SLA on registration review and auto-escalate to VP if breached.
Partner scorecards built from stale exportsFix: Connect scorecards to live deal data so partner performance updates with every status change.
Partner scorecards built from stale exports
Fix:Connect scorecards to live deal data so partner performance updates with every status change.
Deal conflicts discovered after closeFix: Run duplicate account detection at registration time, not quarterly.
Deal conflicts discovered after close
Fix:Run duplicate account detection at registration time, not quarterly.
All partners treated equally regardless of performanceFix: Define tier thresholds upfront and surface qualification progress on each partner's scorecard.
All partners treated equally regardless of performance
Fix:Define tier thresholds upfront and surface qualification progress on each partner's scorecard.
No partner-facing viewFix: Build a scoped read-only view so partners can check their own deal status without emailing the channel manager.
No partner-facing view
Fix:Build a scoped read-only view so partners can check their own deal status without emailing the channel manager.